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Do you know what you want your web site to look like,
but just don't know how to go about getting it? Or do
you already have a web site that is just not getting
you the results you are looking for? We can help! Call
us at 954-636-3132 and find out how
you can achieve your ultimate goal for your web site..
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| Imagine you have a great looking web site, your visitors
are impressed with the dynamic design, but they don't
know how to get to your products. Or you are not getting
the response you are looking for because your contact
information is so hard to find and your site visitors
are just giving up. Or lets say you have great content
and information, but your web site looks outdated and
does not attract your target audience.
The success of a great web site depends on a delicate
balance of it being aesthetically pleasing, user friendly
and at the same time - Search Engine friendly. This
is sometimes very difficult to achieve because designers
tend to use graphical elements to achieve their design
goals and tend to forget the importance of well planned
navigation, the content of the site and the load time
of the pages themselves.
Search engines are looking for web sites that will
load fast, be useful and relevant for their users. With
an exception of a few, most Search Engines have spiders
crawling your site. A good designer will be able to
provide a great design that will do all these things
and achieve that delicate balance that will give your
web site visibility on the Search Engines, and in turn
get you in front of your potential customers.
This will of course take time and effort, after all,
Rome was not built in a day! But all jokes aside, you
need to come to the table prepared! Here are just some
of the elements to consider when planning for a successful
web site: |
| 1. Set precise and clear goals for your business |
• Who is your target
market - Who are you trying to attract?
• What are you trying
to accomplish - Informational or E-Commerce?
• Short term project
or long term commitment?
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| 2. Plan, Plan, Plan! |
• What will be the structure
of your web site? What types of pages will you have?
Put together an outline.
This will help you get
your thoughts and expectation across to your designer
and will ultimately save you
time and money at the
executing stages of your web site.
• Do you have content
for your web pages? - Don't assume if you have an e-commerce
site, you don't need
content. Shoppers don't
like a hard sell. If you don't have useful information
to go along with your product,
this will turn people
off.
• Plan for future growth
- Lots of times people will have a web site that will
not allow them to grow with
it and add on pages
and content. Last thing you want to do after you put
so much time and effort into your
design is to re-design!
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| 3. Marketing Plan |
• Do you
have a consistent look for your business that people
recognize? Logo?
•
How are people going to find you? Search Engines, Referrals,
Print Materials?
• Do
you have a good URL (domain name) reserved. Will it
be easy for people to remember?
• Do you have a niche
in your industry? What are some of your keywords that
you will be targeting?
• What is your message?
Get the picture yet? All this can be a little overwhelming,
but we promise, if done right at the end it will also
be very rewarding. It is never too late to update your
web site. In fact, Search Engines like to see you working
on your site on a regular basis. If you let them know
properly, they will be looking for fresh content and
upgrades from you which is the kind of recognition that
you are looking for.
We can help you at whatever stage you are on. Whether
you need help in goal setting, pinpointing your target
audience, setting a marketing plan, or if you just have
questions on what you can do to make your web site shine,
we can help you. It doesn't have to be complicated.
Our experts are here to explain everything to you in
simple terms that anyone can understand.
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