google-mobile-friendlySo it might be news for some non-techies, but most webmasters have been aware of this for a while now. Here at Search Engine World, we’re calling it mobilegeddon, but sometimes it’s also referred to as mobilepocalyse, mopocalypse or mobocalypse. Starting January of 2015, Google sent out notifications to webmasters with websites that are not mobile friendly warning them of what’s to come. As of  April 21, 2015, Google updated its search algorithm so that comparable mobile sites rank higher than non-mobile friendly sites in mobile search results. This goes beyond the broken mobile site penalty Google had in 2013. This is an all out war on non-mobile friendly websites. According to Google:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
So what’s the message here? If your current website isn’t mobile friendly, your mobile rankings will drop and your website will drop in Google’s search results. So pay attention to your search engine results pages (SERPs) and your site analytics, and more importantly,  plan to upgrade your website to a responsive site. Do this sooner, rather than later and your website will shine once again in no time! Not sure how you rank with Google? One of the best ways to prepare is to test if Google considers your web pages to be mobile-friendly by using its Mobile-Friendly Test tool.