Using color to convey your messageColors can get tricky. Lets go back to our Spa example. If you are building a spa website, you dont want to use black, red or hot pink. These colors don’t evoke calmness and serenity. You’d want to use subdued colors, like neutral tones, browns, soft blues, etc . Not to say you cant use a black or a red, but use it in moderation, as an accent color. Bold colors in general should not, in my opinion, be used as a primary color of the website. The visitors eyes will be strained and start hurting and they will leave your website and find another site that will keep their interest. Lets look at one example: This is a medical spa website that we built for a client. The website uses brown, beige, and skin tones. The overall feeling is soft and luxurious and we used the purple that is in their logo as an accent color, links. (Purple usually invokes a feeling of luxury) It just works! Here is another example. See below. This is a watch company that wanted to attract a younger audience with their “race theme” watches. You’ll see that we used a black background with white lettering and red accents. Now imagine the colors we flipped and the background was bright red? Wouldn’t look so sophisticated, and would do nothing to make the watch look good…
3 W’s to picking colorsWho – Who is your target audience? Gender, sex, age, professionals, parents, etc. Why – Why are they there? What is the purpose they are looking at your website? ex: A restaurant? They’re feeling hungry and you’d want to use colors that would make their mouth water What – What are you offering them, ex: service, product or idea. What kind? ex: if you’re a moving company, you’d want to make them trust you. You’d want to use solid colors, like blue and white (maybe red accents?) Answer 3 w’s and you’ll be closer to choosing your colors! Take a look at the colors below. This is where Color Psychology comes into play. There are a lot of research hours put into this!
So you settle on a website primary color. Now what?Here is where you’d ideally rely on your web designer. You tell them I want to use green because I’m a landscaping company. Your designer will come up with designs that use the green along with complimentary colors that will make your website inviting and user friendly! But if you’re designing your own website, lets briefly get into color compliments. Take a look at our choices:
Our color wheel is composed of the primary colors including red, blue, and yellow. Secondary colors include green, orange, and purple. The tertiary color wheel is made by mixing a primary and secondary color, such as blue-green or yellow-orange. Knowing these color wheel basics allows us to achieve color harmony. Choosing colors opposite of each other on the wheel are compliments and generally good choices due to their balance. Another option for a softer website appearance is to go with analogous color choices. Analogous colors are three colors side by side on the color wheel. This is a great choice for natural color flow as well as being easy on the eyes. Think of your website as a human being. The message on your webpage is the message your “person” is conveying. Now you are trying to convince your customer to purchase a product. Think of your color choices as the clothing your “person” wears. Would you buy toys for a young girl from a man dressed head to toe in black? Would you pay for a back massage from a homeless man? Image and color is vital in our perception of the world around us. So are you ready to tackle your colors? Call us at 954-636-3132 and we’ll help you every step of the way.