We live in a world of instant gratification & short attention spans. Since your visitor is on your website to either learn about your company, product that you offer or figuring out if your service is right for them – it’s very important to grab and hold website visitor’s attention.
Rule of thumb is you generally have only 10 seconds to impress your site visitor. This first impression is crucial for the success of your web site. You might have great things to offer your visitors, but if loose their attention because it’s too hard for them to find what they’re looking for or they are not interested enough to stay, you might have just lost a potential customer.
As a complete web solutions company we offer customer-oriented web design services and more importantly, deliver them effectively. We listen to your needs and provide you with a strong design that works! From the very beginning of the design process, we have a clear understanding of a website’s overall goal. This not only allows us to deliver the best designs for you, but also allows us to determine what the best technology is for the website and make appropriate recommendations.
Web Design and Development is a broad term. There is a lot that goes into it. Of course the design is important, after all it’s the visual window display to your business. This is what attracts visitors initially. But a lot of this is back-end work that our clients never even see. All they know is everything works as it should and their visitors are coming back!
Here are some different solutions that we offer:
A simple informational website is often referred to as brochure website or landing page. An informational website usually has anywhere from 1 to 10 pages and does not change very often.
This type of website is design driven and does not have a complicated back-end framework. Some companies prefer that, just to have a simple web presence and to allow they visitors to read about their company, showcase their services and send them a message.
Although we can add a page editor to an informational website, typically this is created in traditional html/php programming languages and do not have fancy bells and whistles.
Content Management Systems (CMS) such as WordPress or Joomla are generally useful when a web site has a lot of content that needs to be updated on a regular basis. These updates usually do not require any special software or web design skills. Pages are generated “dynamically”. What this means is your content is dropped into a series of CMS designed templates to create a functional web site. Since pages and links are generated as you create them, the same goes for removing content. Everything happens instantly. Pretty cool ha?
There are advantages and disadvantages to using a Content Management System. The most common being that this kind of web site is usually more complicated to set up, therefore a more upfront costs, but the upside would be that it would save you a great bit in the long run if you have a lot of content to maintain.
Some people don’t have the need for a full CMS site, and prefer to have a traditional web site overall, but have some dynamic portions of it, such as a Blog, where they can easily manage their content. This can also be done, and in fact is a more economical solution for a small business owner.
In reality, everybody’s needs are very individual, and there is no one solution for everybody. So please let us know what your plans are, what you want to achieve with your web site, and we will suggest the best possible solution for you.
Lets start with SHOPPING CARTS – Basically, a shopping cart allows your visitor the ability to browse through your product line and choose items that they would like to purchase. Just like a real store, a cart is just a convenience you provide your visitor so they can really load up on the goods! When the visitors decide they are ready to check out, you collect their information, shipping options, payment options, etc. and you’ve just made a sale. All this information gets stored in a database, so your return visitors can login and the system will remember them the next time they want to make a purchase. Great! So you’re ready to roll!
There are a lot more options associated with a shopping cart, but those are addressed based on your individual needs. As with a CMS solution, e-commerce solutions give you complete control over your shopping cart. You can create new products, edit content, pictures, place items on sale – all from an easy-to-use environment using your internet browser software.
There are a few things to consider though when planning for a shopping cart.
How are you going to ship your merchandise and charge for shipping?
There are a number of shipping companies that you can use to ship your merchandise. In most cases, it is the same companies you are already using, except you will need to create special accounts with them in order display real time estimates on shipping rates. In these cases you will want to know and enter the weight of your items.
You can also charge a set per-item shipping charge, in which case the program will automatically add up the total amount of items.
How are you going to accept payments?
There are a variety of payment gateways that would allow you to process credit cards or checks online.
• There are a number of Merchant accounts and third party processors online that provide that service. Your bank is probably one of them. Authorize.net and VeriSign being Merchant Account providers and Pay Pal being a third party processor. These are some suggestions you might want to consider. To find out more about these companies, please click on their links.
Depending on your needs, we will recommend the correct solution for you.