If we had a buck for every time someone comes to us with an old website that either their nephew created or was created with a free build-it-yourself website builder! Well, we’d still be doing the same thing, because we love it so much 🙂
Website re-design is often times an easier process than starting from scratch because you have a base to start with. Unless you want to scrap EVERYTHING and start from scratch, you will already have your page structure, your content, logo and possibly your images.
Of-course while redesigning your website, you’ll want to not only get a new look but some new pages & functions as well. It’s probably been a while since your site’s been built, so you’ll want to bring it up to date.
Although we will do our own research, it is important that you do your own as well. Your research will be preliminary, to guide you and help you decide what direction you want to take your website towards. With this research, you’d help us better understand your goals.
It’s a good idea to create a few lists that will guide both you and us.
- Websites that you like the look of. This is for us to get an idea of what you like and what the general design direction to follow.
- Gather/decide on your colors, fonts, logos, and other branding materials
- Primary goal of your website. (ex: user registration, brochure type, blog, etc)
- Not part of design, but very important. Have your current host’s login information ready for us. We will need that for when the website is ready to go live.
Next, you should set several goals that you want to accomplish with your redesign, such as:
- Increase conversion rate ( Know what constitutes a conversion for you. Will your conversion rates count leads or sales?)
- Increase user engagement
- Improve Mobile visibility and SEO structure of your website
The design process is very similar to web design that is started from scratch. It is very important to be involved in every design step in order to have a smooth flow and get the website finished faster. Timely approval means we move on to the next stage of the process. (Please see chart below)
From our experience, one thing to avoid is “design by committee”. This where the design will have to be approved by several eyes before it is finalized. This is not a good idea for a few reasons. Mostly, because the designer will usually need to alter the design in so many ways that it drastically changes the original idea that both the designer and you envisioned.
We appreciate constructive criticism. After all, you know your business the best and know what is important and what is not, but keep in mind, that the website is designed not for you, but for your users. This is what we know best. So put your trust in us.
Having said ALL that, we will work on the design until you are 100% happy with it!
The final part of your website redesign process is the launch. Once we are finished with the development, you will have plenty of time to review the website and come back to us with your changes/questions/concerns. Not that there will be any because you’ll be involved with every step of the process, right? Well, just in case there are, we will address them all and then set a go-live date that will be convenient for you, not to disrupt your business.
Some things to consider while reviewing your website:
- Does everything look the way it was mocked up and approved?
- Is everything functioning as desired?
- Are there any spelling mistakes? We make sure to check on our side, but sometimes technical terms slip through.
- If the page names changed from your old website, do the old names have a 301 redirect to the new pages?
- Are all tracking scripts in place and functioning?