Digital Marketing
So you have this awesome website and nobody can find you? Our professional digital marketing services will get your website the visibility it deserves. We achieve your increased visibility through Search Engine Optimization (SEO), Extensive Keyword research. Get you listed on the largest Directory listings, engaged customers through Social Media management as reputation management. To make sure you know what people are saying about you. These are just some of what we’ll do for you. We can’t give out all our secrets 
Our specialized dedicated marketing team work with all of the latest SEO practices to increase your visitor conversions, repeat traffic, and ultimately grow your business!
Search Engine Optimization (SEO):
Make Sure Customers Can Find Your Business Online!
If you choose a package that includes SEO, Gediweb will follow best practices to make sure your website is ranked on page 1. Normally, we start seeing results in 60-‐90 days, but each industry and market is different and results can vary.
We utilize both on-‐page and off-‐page SEO strategies. On-‐page strategies include optimizing content and meta tags among others. Off-‐page strategies include establishing your directory listings (50+), making sure your business shows up in Google Maps, analyzing any social media efforts, and reputation monitoring and consultation.
Search engines look at over 200 different factors to decide where your website is going to rank in search results. Search engines aim to provide the most relevant, up-‐to-‐date information available to searchers.
Results that are geographically close to your physical location are seen (by search engines) as more relevant with regard to answering an immediate need or question relating to your products or services. Townsquare Interactive uses a phased approach aimed at addressing several high-‐priority ranking factors.
There may be times we will need your input and help. All websites are different and will require personalized steps to increase rankings, but the phases listed below are a typical course of action.
We start with keyword selection
Keyword selection is research-based. We consider what consumers are most likely to search, along with competition in your market to increase your rankings in search engines’ result pages.
PHASE 1
- Needs Assessment
- Keyword Research
- Keyword Analysis
- Market Competition Analysis
- Keyword Selection
- Directory Submissions
- Domain Validation (as needed)
- Add Google Analytics
- Add Google Webmaster Tools
- Claim (or enhance) Google Places Listings
PHASE 2
- Optimization of Meta Tags
- Optimization of Content
- Correction of Deceptive Practices (as needed)
- Site Infrastructure Improvements (as needed)
- Inbound Link Analysis
- Confirm Consistent Business Listings
- Google Review Strategies
PHASE 3
- Secondary Page Meta Tag Optimization
- Secondary Page Content Optimization
- Merge Duplicate Business Listings (as needed)
- Broken Link Assessment & Correction(as needed)
- Content Recommendations
- Further Integration of Web Presence into Site
- Analysis and Recommendations for Social Media Profiles and Management
Business Directory Listings
We work with a platform that allows us to publish a fully optimized profile for your business in 50+ leading online directories (Yelp, SuperPages, CitySearch, WhitePages, etc.).
These listings can be immensely useful if you’ve moved locations recently or changed contact information, as old information may be listed on the web.
These directory listings are useful even if you haven’t moved! Search engines scour the web looking for your business information. The more places your business information is listed and the more consistent those listings are with all of the other places search engines see your information (your website, social media, business databases), the more authority your business and website will have. This becomes a huge asset for SEO as it supports and validates all of our other online marketing efforts.
Social Media Management
Keyword selection is research-based. We consider what consumers are most likely to search, along with competition in your market to increase your rankings in search engines’ result pages.
Grow Referral Business, Engage With Customers
Why should you be on social media? BECAUSE EVERYONE ELSE IS! Right? Wrong. You should be on social media because it is a useful tool to help you engage with your current customers and a great way to build a referral business.
But running an effective social media campaign can be tricky and time-consuming. Working with Gediweb’s social experts will give you the peace of mind you need to focus on your day‐to-day tasks. We will craft a social media campaign to meet your business goals, we’ll implement it and we’ll make sure you are aware of successes and strategies for constant improvement!
Benefits of Social Media:
- Grows referral business
- Builds community
- Allows you to engage your audience
- Allows audience to get to know you
- Allows audience to communicate with you
- SEO benefits (links and optimized profiles in search results
Reputation Monitoring
Make sure you know when someone is talking about you!
Business owners don’t always have the time to monitor the web for reviews about their companies. Let us do it for you. You’ll know right away if anyone is leaving a review about your business, which allows you to take appropriate actions to manage your reputation. We’ll work with you and come up with an appropriate response if a negative review surfaces.
We’ll make recommendations about strategies you can use to increase your positive reviews! Reviews (especially on Google) can be beneficial in driving new customers to your business.
• Learn how to handle reviews
• Automatic email notifications
Get Quality Customer Service
Have you ever called a customer service number to be transferred to three different representatives? Did you have to retell your complaint three times? Did you ever run into a language barrier?
We have, too. So that’s not how we do business!
When you work with us, you get a dedicated account manager. You’ll always work with this person and they are located here locally. Your account manager is dedicated to your business and your online marketing goals.